If you’ve spent time around AMPP chapters, you’ve probably noticed something interesting. Some chapters consistently seem to have strong attendance at their events. Their meetings are well attended, sponsors continue to support them year after year, and members stay engaged.…
In Part 1 of this series, we talked about starting with the right goal: If your marketing works, what should people do? In Part 2, we covered the five key metrics that help you answer that question: Registrations Attendance Email opens Clicks or
In the first post in this series, we talked about the most important place to start when evaluating your chapter’s marketing: You have to know what success looks like before you can measure it. Before promoting an event, meeting, or course, ask yourself:
Chapter leaders do marketing all the time — even if it doesn’t feel like “marketing.” Every time you send an event email, share a LinkedIn post, update your chapter website, mention an upcoming course, or remind members about a meeting, you are marketing
If you’re a chapter leader, chances are you’ve sent an email or posted an update that looked something like this: “FYI — our next meeting will be held on March 12 at 6:00 PM.” You did your job. You shared the information. And
Creating a marketing plan doesn’t have to feel like a big, formal project. For chapters, it’s really about getting everyone on the same page—knowing what you want to accomplish next year, how you’ll communicate with members, and what events you want to bring
As the year winds down, it’s the perfect time for AMPP chapters to pause, regroup, and set the stage for a strong start in the year ahead. You don’t need a full marketing department to make meaningful progress—just a few simple, strategic actions
Marketing your chapter can feel overwhelming — especially when you’re juggling events, members, sponsors, volunteers and your day job. But here’s the good news: with a simple marketing calendar, you can take the stress out of promoting your chapter and stay organized all
Actionable Marketing Tips for Beginners Now that you understand the key components of marketing—Audience, Message, Channels, and Engagement—it’s time to put them into action. As an AMPP chapter leader, you don’t need an extensive marketing background or a big budget to promote…
Marketing isn’t just for big corporations or professional marketers—it’s a crucial part of growing and sustaining any organization, including your AMPP chapter. Whether you’re looking to attract new members, increase event attendance, or keep your current members engaged,…